# Mailchimp

Connect a Form Plume form to Mailchimp to add submitters to an audience, map merge fields like name, and set the subscriber status to match consent.

Use [Mailchimp](https://mailchimp.com/) when a form should add someone to an audience. See [Integrations](/docs/integrations) for how Form Plume delivers accepted submissions to other tools. This integration runs on every accepted submission, so a newsletter signup or contact form can grow your audience without any manual export.

## 1. Connect Mailchimp

Open **Integrations**, choose **Mailchimp**, and authorize the account. Any paid or free Mailchimp plan works, since the connection uses standard API access to your account. Once authorized, select the audience you want to update from the list Form Plume reads back.

## 2. Map the fields

Choose the submitted email field, then map any supported merge fields such as first name and last name. The email address is the key Mailchimp uses to identify a contact, so if someone resubmits with an address already in the audience, their existing record is updated rather than duplicated. Match your merge fields to the form fields you defined in [Fields](/docs/forms/fields).

## 3. Choose the subscriber status

Pick a status that matches how your form collects consent. Use **subscribed** only when the form clearly asks the person to join, use **pending** when you want Mailchimp to send a double opt-in confirmation, and use **unsubscribed** or **transactional** when you are recording someone without adding them to marketing. Do not silently subscribe someone when the form did not clearly ask them.

Send a test with an address you control and confirm the audience record before enabling the integration.