Mailchimp

Use Mailchimp when a form should add someone to an audience. See Integrations for how Form Plume delivers accepted submissions to other tools. This integration runs on every accepted submission, so a newsletter signup or contact form can grow your audience without any manual export.

1. Connect Mailchimp

Open Integrations, choose Mailchimp, and authorize the account. Any paid or free Mailchimp plan works, since the connection uses standard API access to your account. Once authorized, select the audience you want to update from the list Form Plume reads back.

2. Map the fields

Choose the submitted email field, then map any supported merge fields such as first name and last name. The email address is the key Mailchimp uses to identify a contact, so if someone resubmits with an address already in the audience, their existing record is updated rather than duplicated. Match your merge fields to the form fields you defined in Fields.

3. Choose the subscriber status

Pick a status that matches how your form collects consent. Use subscribed only when the form clearly asks the person to join, use pending when you want Mailchimp to send a double opt-in confirmation, and use unsubscribed or transactional when you are recording someone without adding them to marketing. Do not silently subscribe someone when the form did not clearly ask them.

Send a test with an address you control and confirm the audience record before enabling the integration.